Running Shoes

Running asks more from a shoe than most activities. Every stride sends two to three times your body weight through your feet, knees, and hips. The right shoe absorbs that impact, returns energy, and lets you focus on the road instead of your feet. At Ten x You, co-founded by Sachin Tendulkar, running shoes are engineered from the insole up. INSITE Contoura insoles built from over 120,000 3D foot scans, 3.5mm rubber outsoles, and a wide toe-box designed for Indian feet.

Better Cushioning and Support

Running shoes use responsive midsoles that absorb impact at the heel and return energy through the forefoot. Generic sneakers or flat-soled shoes lack this, which means your joints absorb the force directly.

Enhanced Stability

A structured midsole and heel counter keep your foot aligned through the gait cycle. This reduces pronation-related strain on your ankles and knees, especially over longer distances.

Breathable Comfort

Running generates heat and sweat. A breathable mesh upper keeps airflow moving across the foot, reduces moisture build-up, and prevents the discomfort that builds during extended runs in Indian conditions.

Based on Running Surface

Road running needs a flexible, directional outsole. Trail running needs deeper lugs and more aggressive tread. The Aeonic's 3.5mm rubber outsole is built for hard surfaces, pavements, and park trails.

According to Cushioning Needs

Beginners and long-distance runners benefit from more cushioning to protect joints that haven't adapted to repeated impact. The Aeonic uses INSITE Contoura insoles that map your arch and distribute pressure where your foot actually lands.

Choosing the Right Fit

Measure your feet in the afternoon. Go half a size up for running shoes to allow for foot swell. The wide toe-box gives your forefoot room to splay naturally on impact. A snug heel prevents slippage.

Cleaning After Every Run

Brush off surface dirt with a soft dry brush. For mud or deeper marks, wipe with a damp cloth and mild soap. Never machine wash.

When to Replace Running Shoes

Replace your running shoes every 500 to 800 kilometres, or every six to 12 months with regular use. Key signs: flattened cushioning, worn outsole tread, or persistent discomfort.

Proper Storage

Air dry after every run. Remove insoles and let both dry separately. Store in a cool, ventilated spot away from direct sunlight.