MEET SACHIN TENDULKAR
- CHIEF PRODUCT OFFICER

Sachin’s passion for sports transcends cricket. A keen observer both on and off the field, the lessons he’s picked up over the years reflect in the design thinking of our products.

Sachin’s obsession with feel and comfort are inspired by his years of experience as a sportsman. In his role as Chief Product Officer at TEN x YOU, his focus remains clear: while playing, everything you wear and use must feel like a natural extension of the body.

“The best design is neither seen nor felt. Because thoughtful design adapts to your body to better performance; not get in the way.”

MERGING ELITE DESIGN
WITH EVERYDAY NEEDS

At TEN x YOU, we’ve taken all of Sachin’s learnings and made them available in ways that matter the most to you.

From Clay Courts To Potholed Streets

Tennis is one of the only sports that requires players to move sideways more often than forwards and backwards. Which is why, the classic tennis shoe comes with reinforced side supports that prevent your ankle and foot from twisting. But Sachin noticed there’s another place where we tend to move sideways a lot - while running on Indian streets, trying to navigate potholes. And so, our running takes inspiration from the tennis shoe, to offer support and protection unlike any other.

The Bowler’s Dilemma

Similarly, Sachin also noticed that a lot of bowlers tend to cut a part of their shoe off for better mobility. But while this offers greater range of motion, it also comes with a higher risk of injury. This led us to make a bowler’s shoe with a stretchable layer that addresses the unique movement of bowlers, while preserving the structural integrity of the shoe.

STAY CONNECTED
KNOW WHEN WE LAUNCH
STAY CONNECTED
KNOW WHEN WE LAUNCH
STAY CONNECTED
KNOW WHEN WE LAUNCH