Sachin Tendulkar has launched his sportswear brand TEN x YOU, marking his entry into the athleisure and performance wear market. The brand offers products like apparel, footwear, and cricket gear, targeting both athletes and everyday consumers.
The idea behind TEN x YOU is to encourage an active lifestyle. Tendulkar highlighted that sports played a major role in shaping his life, and through this brand, he aims to inspire people to stay fit and engaged in physical activities.
The brand will primarily focus on cricket initially while expanding into broader sports categories over time. It plans to grow through online platforms and partnerships, aiming to establish a strong presence in India’s growing sportswear market