Cricket legend Sachin Tendulkar has officially launched his sportswear and athleisure brand TEN X YOU, marking his entry into India’s rapidly expanding fitness and activewear market. The brand introduces a range of footwear, apparel, and accessories designed to meet the needs of Indian athletes and everyday users.
TEN X YOU is built on Tendulkar’s decades of cricketing experience, focusing on performance, comfort, and practicality. The products are specifically designed keeping Indian conditions, body types, and playing environments in mind, making them suitable for both professional players and fitness enthusiasts.
Beyond being a business venture, the initiative reflects Tendulkar’s larger vision of promoting a healthier lifestyle and encouraging greater participation in sports. Through TEN X YOU, he aims to inspire people to move from simply watching sports to actively playing them, helping build a fitter and more active nation.