Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India’s rapidly growing sportswear market. The brand offers a range of footwear, apparel, and accessories designed specifically for Indian athletes, focusing on comfort, performance, and suitability for local conditions.
Tendulkar emphasised that TEN X YOU is more than just a commercial venture—it is a mission to inspire people to adopt an active lifestyle. Drawing from his decades of experience in cricket, the brand aims to bridge the gap between watching sports and actively participating in them, encouraging individuals of all ages to engage in physical activity.
The initiative aligns with his broader vision of transforming India into a sports-playing nation. By making high-quality sports gear accessible and promoting grassroots participation, TEN X YOU seeks to build a healthier and more fitness-driven culture across the country.