Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India’s rapidly growing fitness and apparel market. The brand focuses on delivering performance-driven footwear, apparel, and accessories designed specifically for Indian consumers and conditions.
TEN X YOU is built on Tendulkar’s decades of cricketing experience, with a strong emphasis on comfort, functionality, and practicality. The products are designed to cater not only to professional athletes but also to everyday users, ensuring accessibility and ease of use for people across different age groups and fitness levels.
Beyond being a business venture, the initiative reflects Tendulkar’s larger vision of promoting a healthier and more active India. He aims to encourage people to move from being a sports-loving nation to a sports-playing one, making sports and fitness an integral part of daily life.