Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India’s rapidly growing activewear market. The brand offers a range of footwear, apparel, and accessories designed to combine performance with everyday comfort, catering to both athletes and general consumers.
Built on Tendulkar’s decades of cricketing experience, TEN X YOU focuses on addressing real gaps in sports gear by blending functionality with usability. The brand emphasises making quality sportswear accessible to a wider audience, ensuring that both professional players and common users can benefit from well-designed products.
Beyond being a commercial venture, the initiative reflects Tendulkar’s larger vision of promoting sports participation in India. He aims to inspire people to move from being a sports-loving nation to a sports-playing one, encouraging individuals to stay active and integrate fitness into their daily lives.