Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India’s rapidly growing fitness and activewear market. The brand, developed under SRT10 Athleisure, offers a range of footwear, apparel, and accessories designed specifically for Indian consumers and playing conditions.
TEN X YOU is built on Tendulkar’s decades of cricketing experience, focusing on performance, comfort, and real-world usability. The products are tailored for Indian athletes, taking into account local climate, body types, and playing environments, ensuring they cater to both professionals and everyday fitness enthusiasts.
Beyond being a commercial venture, the initiative reflects Tendulkar’s broader vision of promoting an active lifestyle in India. He aims to inspire people to move from being a sports-loving nation to a sports-playing one, encouraging participation in sports and fostering a healthier, more fitness-driven society.