Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India’s rapidly growing fitness and activewear market. The brand offers a range of performance footwear, apparel, and accessories designed to cater to both athletes and everyday fitness enthusiasts.
Built on Tendulkar’s decades of cricketing experience, TEN X YOU focuses on combining comfort, design, and functionality. The products are specifically tailored for Indian conditions, including body types and playing environments, ensuring better usability for both professional players and casual users.
Beyond being a commercial venture, the initiative reflects Tendulkar’s broader vision of promoting a healthier and more active lifestyle. He aims to inspire people to move from being a sports-loving nation to a sports-playing one, encouraging greater participation in sports and fitness across the country.