Cricket legend Sachin Tendulkar has introduced his sportswear and athleisure brand TEN X YOU, marking a new phase in his journey beyond cricket. The brand reflects his decades of experience on the field, aiming to bring high-performance sportswear tailored for modern athletes and fitness enthusiasts.
TEN X YOU focuses on combining performance, comfort, and everyday usability, making it suitable not just for professional players but also for individuals who want to stay active. The initiative highlights Tendulkar’s commitment to encouraging a healthier and more fitness-driven lifestyle across India.
Through this launch, Tendulkar reinforces his vision of inspiring people to move beyond watching sports and actively participate in them, promoting a culture where fitness and sports become an integral part of daily life.