Cricket legend Sachin Tendulkar has emphasised the urgent need for India to evolve from being a sports-loving nation into a sports-playing one. He highlighted that despite having one of the youngest populations in the world, the country still struggles with fitness and health due to increasingly sedentary lifestyles.
Tendulkar believes that real change must begin at the grassroots level by encouraging people – especially the youth – to activelƒy participate in sports. He stressed that playing any sport regularly can significantly improve physical and mental well-being and that building a culture of participation is more important than just spectating.
Through initiatives like his sportswear brand and advocacy, Tendulkar aims to inspire a shift in mindset where fitness becomes a daily priority. His vision focuses on creating a healthier, more active generation by making sports an integral part of everyday life rather than just a form of entertainment.
This shift also reflects the growing demand for athleisure wear, where comfort and performance support an active lifestyle.