Sachin Tendulkar has stepped into the business world with the launch of his sportswear brand TEN x YOU, transitioning from cricket icon to entrepreneur. The brand focuses on athleisure, footwear, and cricket gear, built using his decades of on-field experience to meet the needs of Indian athletes. (The Tribune)The core idea behind TEN x YOU is not just business but promoting a culture of active living in India. Tendulkar aims to bridge the gap between people who love sports and those who actually play them, encouraging individuals to adopt fitness and sports as a daily habit. (ETRetail.com)
The brand is designed specifically for Indian conditions, including climate and body types, and will initially focus on cricket before expanding into other sports categories. With this venture, Tendulkar is continuing his contribution to sports by inspiring people beyond the field.