Welcome to SRT10 Athleisure Private Limited (“SRT10”, “we”, “our”, “us”). We are delighted to have you here and thank you for choosing to engage with our Platforms (defined below).
The objectives of these Terms of Use (“Terms”) are to inform you of the terms which apply to your access and use of our Platforms, what we expect from you, and what you can expect from us as you use and interact with our Platforms.
These Terms constitute a binding agreement between you and SRT10 governing your use of our Platforms.
Who We Are
SRT10 was founded with a simple mission: to redefine active living through thoughtfully designed athleisure that combines performance, comfort, and style. Our flagship line, Ten x You, reflects our commitment to empowering individuals to look, feel, and perform their best — whether in training, at work, or in everyday life.
The Platforms are provided by SRT10 Athleisure Private Limited, a company incorporated under the laws of the Companies Act of 2013 having its registered office at Flat No 2487, Bldg no. 53, Radhesham CHS, Gandhi Nagar, Bandra (East), Mumbai, Bandra, Maharashtra, India, 400051. At SRT10, we see ourselves as a continually evolving ecosystem — one that seeks fresh and purposeful ways to inspire, empower, and engage with those who live by the spirit of movement, performance, and lifestyle.
Our Platform
When you access or use our Platforms, you may choose to create an account, make purchases, and/or or participate in Programs (defined below) that we may have launched. Through our Platforms, you can shop our exclusive Ten x You range, explore events and communities, and explore any Programs or opportunities we have.
Our Offerings (defined below) include but are not limited to:By accessing or using our Platforms, you confirm that you accept the following Terms and that you agree to comply with them.
If there is a conflict between the Terms and terms of use posted for a specific Offerings on our Platforms, the latter shall have precedence with respect to your use of that part of the Platforms. You are requested to read the Terms carefully before you use our Platforms.
If you do not agree to these Terms, you must not use our Platforms.

1.1. “Account” means the personal account created by a Registered User (defined below) on the Platforms to access and manage purchases, preferences, loyalty rewards, or participation in Programs (defined below).
1.2. “Applicable Laws” means all laws, statutes, rules, regulations, ordinances, and governmental or judicial orders that are applicable to the Parties and the subject matter of these Terms, including without limitation any data protection, privacy, consumer protection, or cybersecurity laws, such as the Information Technology Act of 2000 and any other relevant data protection and cybersecurity laws of India.
1.3. “Content” means all text, graphics, images, audio, video, software, data compilations, and other material displayed or made available through the Platforms, including but not limited to our products, marketing materials, and Program-related information.
1.4. “Offerings” means all Products, Programs, features, content, initiatives, or other benefits that we may make available through our Platforms to Users or Registered Users, including but not limited to the sale of apparel and accessories, brand-led initiatives, curated listings, rewards or referral opportunities, and any other engagement options introduced by us from time to time.
1.5. “Personal Data” means any data about an individual who is identifiable by or in relation to such data.
1.6. “Platforms” means the Website and any other digital interfaces or online services that we provide from time to time including applications on hand-held devices or otherwise.
1.7. “Products” means the apparel, accessories, or other items offered for sale under the Ten x You brand or any other product line we may introduce.
1.8. “Programs” means any initiatives, campaigns, rewards, referral systems, membership offerings, events, or other engagement opportunities that we may introduce, operate, or make available through our Platforms from time to time. Programs may be subject to additional terms and conditions, which shall apply alongside these Terms.
1.9. “Registered User(s)” means any User who creates and maintains an Account on our Platforms in order to access additional features, participate in Programs, or make purchases.
1.10. “Third Parties" means external service providers, partners or affiliates engaged by SRT10 in connection with the Website and/or Platforms, including but not limited to payment gateways, payment processors, logistic partners, cloud hosting providers, third-party vendors, or marketing partners.
1.11. “User(s)” means any individual who accesses, browses, or otherwise uses our Platforms, whether or not they create an Account.
1.12. “Usage Data” means information generated through your interaction with our Platforms, whether as a User or a Registered User, including but not limited to browsing history, pages viewed, search queries, referral sources, time spent on pages, interactions with content or Programs, cart activity, clickstream data, technical details about your device and browser, and any other data related to your access to and use of the Platforms. In these Terms, references to ‘you’ or ‘your’ mean both Users and Registered Users, unless the context expressly requires otherwise.

The following additional terms form an integral part of these Terms and apply to your use of our Platforms:
2.1. Our Privacy Policy , which explains how we collect, use, and safeguard your Personal Data. See further under “Data Privacy”.
2.2. Our Cookie Policy , which sets out detailed information about the cookies and similar technologies used on our Platforms.
2.3. Our Terms of Sale Policy , which governs purchases made through our Platforms and sets out information regarding order fulfillment, cancellations, returns and refunds of Products.

3.1. To access and use our Platforms, you must meet the following conditions:
3.2. By using our Platforms, you represent and warrant that you satisfy all of the above eligibility requirements. If you do not, you must not use our Platforms.

4.1. In order to access certain features of our Platforms, including availing our Offerings, you may be required to create an Account with us.
4.2. When creating an Account, you agree to:
4.3. You are solely responsible for all activities that occur through your Account. If you suspect or become aware of any unauthorised use of your Account or any other breach of security, you must immediately notify us in accordance with these Terms.
4.4. We reserve the right to suspend, restrict, or terminate your Account at any time if we have reason to believe that:4.5. If your Account is linked to any rewards, referral credits, or balances under our Programs or any other Offerings through the Platforms, such balances shall be personal to you and may not be transferred, sold, assigned, or otherwise exchanged for cash or value, except as expressly permitted by us.
4.6. In the event your Account is suspended or terminated for violation of these Terms or Applicable Law, any such balances, rewards, or credits may be forfeited at our sole discretion, without any liability to you.
4.7. If you are below the age of 18 years of age, your parent or legal guardian is responsible for the creation, supervision, and ongoing use of your Account, and by permitting you to access and use the Platforms, they accept liability for all activities carried out through your Account.

5.1. We are the owner or the licensee of all intellectual property rights in our Platforms and in the Content published on them, including but not limited to text, images, product descriptions, graphics, logos, videos, audio clips, digital downloads, and software.
5.2. You must not modify the paper or digital copies of any materials you have printed or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.
5.3. Our status (and that of any identified contributors) as the authors of content on our Platform must always be acknowledged.
5.4. You must not use any part of the content on our Platform for commercial purposes without obtaining a license to do so from us. You may not resell, redistribute, or otherwise commercially exploit any portion of the Platforms, Offerings, or Programs without our prior written consent.
5.5. You must not misuse the Platforms by knowingly introducing viruses, trojans, worms, logic bombs, or other malicious or technologically harmful material. You must not attempt to gain unauthorized access to the Platforms, the servers on which the Platforms are stored, or any server, computer, or database connected to the Platforms, nor attempt to disable, bypass, or otherwise interfere with any security or authentication features of the Platforms.
5.6. You must not use the Platforms in a way that could damage, disable, overburden, or impair our servers, networks, or infrastructure or interfere with any other party’s access to or use of the Platforms.
5.7. You must not attempt to reverse engineer, de-encrypt, or otherwise derive the design, internal logic, structure or inner workings (including algorithms and source code) of the Platform, any other software, products, models, prototypes, or other items provided by us.
5.8. You agree that you shall not use any deep link, robot, spider or other automatic device or methodology, or any similar or equivalent manual process, to access, acquire, download, copy or monitor the Platform or any part thereof, or obtain any content through means not specifically made available through the Platform.
5.9. When creating an Account or participating in any Program, you must not provide false, misleading, or inaccurate information. You are responsible for ensuring that all information you provide to us, including Personal Data, is correct, accurate, and kept up to date.
5.10. When engaging in any Programs or initiatives facilitated through the Platforms, you must treat other Users and Registered Users with respect and courtesy. You must not engage in behaviour that could be considered harassment, hate speech, discrimination, intimidation, or any other conduct that undermines a safe and inclusive environment for all participants.

6.1. We acknowledge that, in the course of your use of the Platforms, we may receive, access, or be exposed to confidential, proprietary, or sensitive information belonging to you, including but not limited to account credentials, contact details, payment information, transaction history, participation in Programs and any other information that is not publicly available (“Confidential Information”).
6.2. We agree to take reasonable steps to protect your Confidential Information and not to disclose it to any third party, except in the following circumstances:6.3. You acknowledge and agree that our collection, use, and processing of any Personal Data you provide is separately governed by our Privacy Policy. Nothing in this clause limits or replaces our obligations under that Privacy Policy.
6.4. The obligations set forth in this clause shall survive the termination or expiration of these Terms for so long as we retain your Confidential Information in accordance with Applicable Law.

7.1. By using our Platforms, you acknowledge that we will collect, use, and process your Personal Data in accordance with our Privacy Policy , which forms an integral part of these Terms.
7.2. Our Privacy Policy explains how we collect, use, and safeguard your information when you interact with our Platforms. Please review it carefully to understand our practices.

8.1. If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential and must not disclose it to any third party.
8.2. We may disable your user identification code or password, whether chosen by you or allocated by us, at any time if we reasonably believe that you have failed to comply with these Terms.
8.3. If you know or suspect that anyone other than you know your user identification code or password, you must promptly notify us at thirdumpire@tenxyou.com

9.1. While we take cybersecurity seriously and implement reasonable technical and organizational measures to protect our Platforms, we cannot guarantee that our Platforms will be completely secure or free from malware, viruses, or other harmful components.
9.2. You are responsible for configuring your devices, software, and network connections to access our Platforms securely. You must implement appropriate security measures, including up-to-date antivirus software, firewalls, and secure passwords.
9.3. Any misuse of the Platforms in violation of these Terms, including the introduction of malware or attempts at unauthorised access, may constitute a criminal offence. We reserve the right to report such breaches to the relevant law enforcement authorities, and your right to use our Platforms will cease immediately. .

10.1. Our Platforms and all Content published on them are protected by copyright, trademark, and other intellectual property laws.
10.2. All such rights are owned by or licensed to SRT10. All trademarks, service marks, trade names, trade dress, logos, domain names, and brand features displayed on the Platforms, including those associated with the Ten x You brand, are the property of SRT10 or its licensors. Nothing in these Terms grants you any right or licence to use any such marks without our prior written permission.
10.3. We grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use the Platforms for your personal, non-commercial use, subject to compliance with these Terms.
10.4. You may not copy, reproduce, distribute, transmit, display, perform, publish, license, create derivative works from, transfer, or sell any information, software, Products, or services obtained from our Platforms, nor may you replicate any content from our Platforms on another website or in any other media, except as expressly permitted by these Terms.
10.5. Any unauthorised use of the Platforms or their content will result in the immediate termination of the licence granted herein, without prior notice, and you must promptly destroy all copies of downloaded materials in your possession, custody, or control. Such unauthorised use may also expose you to civil and/or criminal liability.

11.1. Our Platforms may contain links to third-party websites, advertisements, or content not owned or controlled by SRT10. We do not endorse or assume responsibility for any third-party content, products, or services.
11.2. By accessing any third-party links or resources through our Platforms, you acknowledge and agree that you do so at your own risk. We are not responsible for the content, availability, policies, or practices of such third parties, nor for any damages or losses that may arise from your use of them. We encourage you to review the terms of use and privacy policies of those third-party websites or services before engaging with them.
11.3. You agree not to post, upload, or distribute content on our Platforms that infringes upon the intellectual property rights or other rights of third parties.
11.4. We reserve the right to remove any content that violates these Terms or is deemed inappropriate at our sole discretion.

12.1. Certain features of the Platform may be released as beta or early access services. Such services are provided “as is” and may be modified or discontinued at our sole discretion. We disclaim all liability arising from your use of such beta features.

13.1. SRT10 reserves the right to suspend or terminate your access to the Platforms at its sole discretion. If you are dissatisfied with the Platforms, you may write to us at or discontinue using our Platforms.

14.1. We do not guarantee that our Platform, or any Content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our Platform for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.
14.2. Product descriptions, availability, pricing, promotions, and related information are provided on the Platforms for your convenience. While we make reasonable efforts to ensure accuracy, we do not warrant that all such information will always be complete, current, or error-free. All purchases made through the Platforms are additionally governed by our separate Terms of Sale Policy, which you are encouraged to review before making any purchase.

15.1. Our Platform, along with the information, materials, and software provided therein, are offered "as is" without any express or implied warranties, including but not limited to warranties of merchantability, non-infringement, or fitness for a particular purpose. Despite our best efforts, we cannot warrant that our Platform will be free from computer viruses. We disclaim any responsibility for any damage to your computer systems or loss of data resulting from downloading any content or materials from our Platform. We do not warrant that: (a) Our Platform will meet your requirements; (b) Our Platform will be available on an uninterrupted, timely, secure, or error-free basis; (c) The results obtained from using our Platform or any services offered therein will be accurate or reliable.
15.2. By using our Platform, you acknowledge that any reliance on the Platform or the products and services offered therein is at your sole risk. SRT10 shall not be liable for any direct, indirect, incidental, or consequential damages arising from your use of the Platform or any products purchased through it.

16.1. Under no circumstances shall SRT10, its directors, officers, employees, agents, or content or service providers (collectively, the “Protected Entities”), be liable to any party for any direct, indirect, special, incidental, consequential, exemplary, or punitive damages arising from, or directly or indirectly related to, the Offerings provided on the Platform, including but not limited to issues related to the use or inability to use the Platform, or the content, materials, and functions thereof.
16.2. The Protected Entities shall not be liable for:16.3. In jurisdictions that do not permit the exclusion or limitation of certain liabilities, the liability of the Protected Entities shall be limited to the maximum extent permitted by law.
16.4. The Protected Entities shall not be liable for any acts, omissions, representations, or conduct of our employees, agents, ambassadors, or other representatives acting in their personal capacity and outside the scope of their engagement with SRT10.

17.1. You agree to indemnify, defend, and hold harmless SRT10, its officers, directors, employees, agents, affiliates, and service providers from and against any and all claims, demands, actions, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising out of or in connection with:17.4. This provision shall survive any termination of your access to your Account at any point in time.

18.1. We may transfer our rights and obligations under these terms to another organisation. We will use our best efforts to make sure that any such transfer does not affect your rights under these Terms.

19.1. We shall not be held responsible or liable for any delay or failure to perform our obligations under these Terms where such delay or failure is caused by an event beyond our reasonable control. Such events include, but are not limited to, acts of God, natural disasters, pandemics, strikes, labour disputes, wars, hostilities, civil disturbances, government actions or restrictions, power or internet outages, or failures of telecommunications or logistics networks (“Force Majeure events”). In such circumstances, our obligations shall be suspended for the duration of the event, and we will use reasonable efforts to resume normal operations as soon as practicable.

20.1 Our Platforms and Offerings are intended for use by organisations and individuals in India, subject to Applicable Laws in the jurisdictions from which they access the Platform. We do not represent or warrant that the content or features available on or through our Platforms are appropriate, lawful, or available for use in all locations. Accessing the Platform from jurisdictions where its content is unlawful or its use is otherwise restricted is prohibited. Users and Registered Users are responsible for ensuring that their use of the Platform complies with all local laws and regulations applicable to them.

21.1 Please note that these Terms, their subject matter and their formation, are governed by the laws of India. You and we both agree that the courts of Bengaluru, Karnataka, have exclusive jurisdiction in case of any dispute.

22.1 These Terms constitute the entire agreement between SRT10 and you with respect to your use of the Platform. Any claim you may have with respect to your use of the Platform must be commenced within thirty (30) days of the cause of action.

23.1 We reserve the right to modify, update, or revise these Terms at any time, at our sole discretion, to reflect changes in Applicable Law, developments and improvements in Offerings, or for any other operational, legal, or regulatory reasons. As we continue to grow and enhance our Offerings, including the introduction of new features or Offerings on our Platforms, these Terms may be updated to ensure they remain accurate and relevant.
23.2 We will make reasonable efforts to notify Users and Registered Users of material changes. The “Last Updated” date mention on this document will reflect the date of the latest revisions. It is your responsibility to review the Terms periodically to remain informed of any changes.
23.3 Your continued access to or use of our Platforms following any revisions to these Terms shall constitute your acceptance of those changes. If you do not agree with the revised Terms, you must stop using our Platforms.

24.1 No provision of these Terms shall be considered waived, and no breach excused, unless such waiver is provided in writing and signed by SRT10. Any waiver by SRT10 of any breach by you, whether explicit or implied, shall not constitute consent to, or waiver of any other different or subsequent breach.

25.1 If any provision(s) of these Terms is held by a court of competent jurisdiction to be contrary to law, then such provision(s) shall be severed from these Terms and the remaining provisions of these Terms shall remain in full force and effect.

26.1 For any complaints or concerns regarding the Website content or any breaches of these Terms, you may contact the Grievance Officer in writing at the following address:
Sameer Jain
sameer@tenxyou.com