Ten x You, the sports and athleisure brand co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, has achieved an annual recurring revenue (ARR) of ₹50 crore within just eight months of operations. Backed by Peak XV Partners and Whiteboard Capital, the company attributes its rapid growth to expanding product categories, a growing omnichannel presence, and increasing consumer demand across footwear, apparel, cricket, running, walking, court sports, and recovery products.
Looking ahead, Ten x You aims to grow its business by 2.5x by December 2026 through portfolio expansion, channel diversification, and deeper customer engagement. The brand plans to introduce new categories such as fitness footwear and open footwear, expand its retail footprint with its first Exclusive Brand Outlet (EBO), and strengthen its presence in both domestic and international markets while continuing to focus on products designed specifically for Indian consumers
