Ten x You has reached an annual recurring revenue (ARR) of ₹50 crore within just eight months of launch, reflecting rapid growth in India’s sportswear and athleisure market. The company has expanded across footwear, apparel, cricket, running, walking, court sports, and recovery products, building a strong omnichannel presence through its D2C website, marketplaces, and offline retail. The brand attributes its early success to consumer-focused product innovation, premium quality, and a strategy tailored to the needs of Indian athletes and fitness enthusiasts.
Looking ahead, Ten x You is targeting 2.5x growth by December 2026 through continued product innovation, expansion into fitness footwear and open footwear, and the launch of its first Exclusive Brand Outlet (EBO). The company also plans to strengthen its retail footprint across India while expanding into international markets, reinforcing its vision of becoming a leading Indian sportswear brand with a comprehensive performance-focused product portfolio
