Ten x You, the Indian sports and athleisure brand co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, has achieved an impressive annual recurring revenue (ARR) of ₹50 crore within just eight months of its launch. The brand has served over 50,000 customers through its direct-to-consumer (D2C) platform, online marketplaces, and offline retail channels. Strong customer demand has driven over 200% growth in customer traction, supported by an increasing number of repeat buyers and a product range focused on performance, comfort, and affordability for Indian consumers.
Looking ahead, Ten x You aims to scale its business by 2.5 times by December 2026 by expanding into new product categories, strengthening its retail and distribution network, and launching its first Exclusive Brand Outlet (EBO). The company is also focused on growing its international presence in markets such as the United States, the United Kingdom, and South Asia, while continuing its mission of encouraging a more active lifestyle and establishing itself as a globally recognized Indian sportswear brand.
