Ten x You, an Indian sports and athleisure brand, has achieved an annual recurring revenue (ARR) of ₹50 crore within just eight months of its launch, marking a significant milestone in its growth journey. The brand has served over 50,000 customers across its direct-to-consumer (D2C) website, online marketplaces, and offline retail channels. Between February and May 2026, it experienced over 200% growth in customer acquisition, while a growing base of repeat customers reflects increasing confidence in its affordable, performance-driven sportswear tailored for Indian consumers.
Looking ahead, the company aims to scale its business by 2.5 times by December 2026 through product expansion, wider retail distribution, and the launch of its first Exclusive Brand Outlet (EBO). Ten x You also plans to strengthen its presence across online and offline channels while expanding into new international markets, including the United States, the United Kingdom, and South Asia. These initiatives align with the brand’s long-term vision of becoming a leading global sportswear brand with Indian roots.
