Cricket legend Sachin Tendulkar’s athleisure venture SRT10 Athleisure, which operates under the brand TEN X YOU, is planning to expand into international markets after establishing a strong presence in India. The company is backed by investors like Peak XV and Whiteboard Capital and aims to scale its operations beyond domestic boundaries.
Co-founded by Tendulkar along with Karthik Gurumurthy and Karan Arora, the brand focuses on delivering performance-driven sportswear and athleisure products. The expansion strategy reflects the company’s ambition to position TEN X YOU as a competitive global player in the sportswear industry, leveraging Tendulkar’s strong brand value and growing demand for fitness-orientated products.
The company has set a target of building a ₹100 – ₹150 crore business within the next two to three years. With increasing fitness awareness and a rising sports culture, TEN X YOU aims to tap into both domestic and international markets, reinforcing its vision of promoting an active lifestyle while scaling into a global brand