Never Stop Playing

Never Stop Playing: Ten x You Supports Inclusive Sports in India

At Ten x You, we believe that the joy of sport belongs to everyone. Our philosophy, Never Stop Playing, celebrates people who find happiness, confidence, and connection through movement and competition. This belief is at the heart of our partnership with the Physical Disability UP T20 League, where we proudly joined as the official Kit Partner for Season 3 to support differently-abled cricketers and encourage greater participation in sports.

Held from September 28 to October 1, 2026, at TSH Ground in Kanpur, the Physical Disability UP T20 League was organised by the Uttar Pradesh Differently Abled Cricket Association under the theme Together for Inclusion. The season featured four teams: Noida Divyang Kings, Lucknow Divyang Falcons, Meerut Divyang Mavericks, and Kanpur Divyang Warriors. The tournament provided players with an opportunity to compete, demonstrate their abilities, and represent their teams on a dedicated sporting platform.

Inclusive sports in India are about more than participation; they are about creating equal opportunities, visibility, and community support for every athlete. Differently-abled cricketers deserve access to competitive tournaments, appropriate sporting kits, and audiences that recognise their talent and determination. By supporting the Physical Disability UP T20 League, Ten x You aims to take its Never Stop Playing philosophy beyond products and contribute to a sporting culture where ability, passion, and teamwork take centre stage.

For Ten x You, this partnership is an important step towards a more inclusive sporting future. We celebrate every player who took the field in Kanpur and everyone working to make sports accessible to more people. As we continue to support communities that bring people together through play, our message remains simple: sport should never be limited by who you are. Discover Ten x You and find your game, because the joy of playing belongs to everyone.

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