
THE BUTTERSCOTCH SMILEY
Before he walked to the crease, he had a butterscotch ice cream. We pressed that moment into the shoe.
Ten X You Presents
A fresh performance-first silhouette designed for everyday movement, made to blend sport utility with street confidence.
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THE STORM PASSED,THE MEMORY NEVER DID

"WHATTA PLAYAH, WHAT A WONDERFUL PLAYAH"
THE SHOE THAT CAPTURED THE MOMENT, THAT TOOK OVER THE GAME
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Before he walked to the crease, he had a butterscotch ice cream. We pressed that moment into the shoe.

The date is in the shoe. Not printed on it - embedded in it.

Every panel carries the contour lines of Sharjah's sand dunes. You can feel them with your thumb.

The back panel wears the exact shade of the Indian jersey he had on that April night in Sharjah.

The eyelets carry the shape of Sharjah stadium's minarets - the ground that witnessed the storm.

The blue you see inside - that's the ice he soaked his feet in after every innings. Recovery, ritualised.
Built for movement. You forget its aura
Designed for Indian feet.
All-day cushioning built in.
Sand. Turf. Street. No announcement needed.
We called it "Desert Storm." But the truth is, the storm lasted long after the dust settled. That night, we understood what it felt like when one player carried the weight of an entire nation, and somehow made it look like pure joyWe called it "Desert Storm." But the truth is, the
storm lasted long after the dust settled. That night,
we understood what it felt like when one player
carried the weight of an entire nation, and somehow
made it look like pure joy.
