{"id":939,"date":"2026-04-02T13:16:44","date_gmt":"2026-04-02T07:46:44","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=939"},"modified":"2026-04-02T13:17:05","modified_gmt":"2026-04-02T07:47:05","slug":"sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\/","title":{"rendered":"Sachin Tendulkar Launches TEN X YOU to Boost Fitness and Sports Culture"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India\u2019s rapidly growing activewear market. The brand offers a range of footwear, apparel, and accessories aimed at both athletes and everyday users, with a strong focus on performance, comfort, and accessibility.<\/p>\n\n\n\n<p>TEN X YOU is built on Tendulkar\u2019s decades of cricketing experience and insights gained during his career. The products are designed specifically for Indian conditions, taking into account factors like body types, playing environments, and comfort needs. The brand also emphasises making sports gear more inclusive, encouraging people from all backgrounds to adopt an active lifestyle.<\/p>\n\n\n\n<p>Beyond business, the initiative reflects Tendulkar\u2019s larger vision of transforming India from a sports-loving nation into a sports-playing one. Through TEN X YOU, he aims to inspire people \u2013 especially the youth \u2013 to actively participate in sports, prioritize fitness, and build a healthier, more active society.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.news9live.comhttps:\/\/bharatexpress.com\/sports\/sachin-tendulkar-launch-ten-x-you-sports-athleisure-brand-india-indian-cricketer-fitness-577517sports\/cricket-news\/sachin-tendulkar-begins-new-innings-with-launch-of-sportswear-brand-ten-x-you-2896398\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India\u2019s rapidly growing activewear market. The brand offers a range of footwear, apparel, and accessories aimed at both athletes and everyday users, with a strong focus on performance, comfort, and accessibility. TEN X YOU is built on [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1434,1388],"tags":[],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bharat-express","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar Launches TEN X YOU to Boost Fitness and Sports Culture - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar Launches TEN X YOU to Boost Fitness and Sports Culture\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India\u2019s rapidly growing activewear market. The brand offers a range of footwear, apparel, and accessories aimed at both athletes and everyday users, with a strong focus on performance, comfort, and accessibility. TEN X YOU is built on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T07:46:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T07:47:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-02-131448.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar Launches TEN X YOU to Boost Fitness and Sports Culture\",\"datePublished\":\"2026-04-02T07:46:44+00:00\",\"dateModified\":\"2026-04-02T07:47:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\\\/\"},\"wordCount\":170,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Screenshot-2026-04-02-131448.png\",\"articleSection\":[\"Bharat Express\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-fitness-and-sports-culture\\\/\",\"name\":\"Sachin Tendulkar Launches TEN X YOU to Boost Fitness and Sports Culture - 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