{"id":937,"date":"2026-04-02T13:10:52","date_gmt":"2026-04-02T07:40:52","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=937"},"modified":"2026-04-02T13:11:16","modified_gmt":"2026-04-02T07:41:16","slug":"sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\/","title":{"rendered":"Sachin Tendulkar Launches TEN X YOU to Promote Fitness Across India"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking a new phase in his journey beyond cricket. The brand offers a range of footwear, apparel, and accessories designed for both professional athletes and everyday users, aiming to make quality sports gear more accessible.<\/p>\n\n\n\n<p>The launch event took place in Mumbai and was attended by family members and members of the cricketing fraternity. Tendulkar shared that the idea behind the brand was shaped by gaps he observed during his playing career, particularly in sports equipment and support for young athletes. The brand\u2019s development included an 18-month focus on creating its signature sports shoes before expanding into a broader product range.<\/p>\n\n\n\n<p>Beyond business, the initiative reflects Tendulkar\u2019s larger vision of promoting fitness and sports participation in India. He emphasised the need to transform the country from a sports-loving nation into a sports-playing one, encouraging people \u2013 especially the youth \u2013 to actively engage in sports and build healthier lifestyles.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/madhyamamonline.com\/sports\/sachin-tendulkar-launches-sportswear-brand-ten-x-you-1455822\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking a new phase in his journey beyond cricket. The brand offers a range of footwear, apparel, and accessories designed for both professional athletes and everyday users, aiming to make quality sports gear more accessible. The launch event took place in [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1433,1388],"tags":[],"class_list":["post-937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-madhyamam","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar Launches TEN X YOU to Promote Fitness Across India - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar Launches TEN X YOU to Promote Fitness Across India\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking a new phase in his journey beyond cricket. The brand offers a range of footwear, apparel, and accessories designed for both professional athletes and everyday users, aiming to make quality sports gear more accessible. The launch event took place in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T07:40:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T07:41:16+00:00\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar Launches TEN X YOU to Promote Fitness Across India\",\"datePublished\":\"2026-04-02T07:40:52+00:00\",\"dateModified\":\"2026-04-02T07:41:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\\\/\"},\"wordCount\":179,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Sachin_Tendulkar_1760091565269_1760091565495-edited-scaled.avif\",\"articleSection\":[\"Madhyamam\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-promote-fitness-across-india\\\/\",\"name\":\"Sachin Tendulkar Launches TEN X YOU to Promote Fitness Across India - 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