{"id":924,"date":"2026-04-02T12:33:51","date_gmt":"2026-04-02T07:03:51","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=924"},"modified":"2026-04-02T12:34:28","modified_gmt":"2026-04-02T07:04:28","slug":"sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\/","title":{"rendered":"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion After India Launch"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar\u2019s athleisure venture TEN X YOU, operated under SRT10 Athleisure, is preparing for global expansion after establishing its presence in India. Backed by investors like Peak XV and Whiteboard Capital, the brand aims to scale rapidly and build a \u20b9100\u2013150 crore business over the next two to three years.<\/p>\n\n\n\n<p>The company, co-founded by Tendulkar along with Karthik Gurumurthy and Karan Arora, has already seen strong interest from international markets such as the Middle East and the United Kingdom. However, the leadership plans to take a measured approach, focusing first on achieving strong product-market fit and consolidating its position in India before expanding globally.<\/p>\n\n\n\n<p>Beyond its business ambitions, TEN X YOU is positioned as a purpose-driven brand aimed at promoting fitness and active lifestyles. Tendulkar emphasized that the initiative is about inspiring people to embrace sports and healthy living, as the brand looks to carve a niche in India\u2019s fast-growing sportswear and athleisure market.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/apparelresources.com\/business-news\/retail\/sachin-tendulkar-backed-ten-x-plans-global-expansion-india-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar\u2019s athleisure venture TEN X YOU, operated under SRT10 Athleisure, is preparing for global expansion after establishing its presence in India. Backed by investors like Peak XV and Whiteboard Capital, the brand aims to scale rapidly and build a \u20b9100\u2013150 crore business over the next two to three years. The company, co-founded [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1431,1388],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apparel-resources","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion After India Launch - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion After India Launch\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar\u2019s athleisure venture TEN X YOU, operated under SRT10 Athleisure, is preparing for global expansion after establishing its presence in India. Backed by investors like Peak XV and Whiteboard Capital, the brand aims to scale rapidly and build a \u20b9100\u2013150 crore business over the next two to three years. The company, co-founded [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T07:03:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T07:04:28+00:00\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion After India Launch\",\"datePublished\":\"2026-04-02T07:03:51+00:00\",\"dateModified\":\"2026-04-02T07:04:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\\\/\"},\"wordCount\":174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Sachin_Tendulkar_1760091565269_1760091565495-edited-scaled.avif\",\"articleSection\":[\"Apparel Resources\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion-after-india-launch\\\/\",\"name\":\"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion After India Launch - 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