{"id":862,"date":"2026-03-30T11:23:50","date_gmt":"2026-03-30T05:53:50","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=862"},"modified":"2026-03-30T11:24:05","modified_gmt":"2026-03-30T05:54:05","slug":"sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\/","title":{"rendered":"Sachin Tendulkar Launches TEN X YOU to Boost India\u2019s Sports Culture"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India\u2019s rapidly growing fitness and activewear market. The brand, developed under SRT10 Athleisure, offers a range of footwear, apparel, and accessories designed specifically for Indian consumers and playing conditions.<\/p>\n\n\n\n<p>TEN X YOU is built on Tendulkar\u2019s decades of cricketing experience, focusing on performance, comfort, and real-world usability. The products are tailored for Indian athletes, taking into account local climate, body types, and playing environments, ensuring they cater to both professionals and everyday fitness enthusiasts.<\/p>\n\n\n\n<p>Beyond being a commercial venture, the initiative reflects Tendulkar\u2019s broader vision of promoting an active lifestyle in India. He aims to inspire people to move from being a sports-loving nation to a sports-playing one, encouraging participation in sports and fostering a healthier, more fitness-driven society.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/obnews.co\/Index\/flowNewsDetail\/id\/12358839.html?val=a19d1ae00e05270052633c30d3492081\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India\u2019s rapidly growing fitness and activewear market. The brand, developed under SRT10 Athleisure, offers a range of footwear, apparel, and accessories designed specifically for Indian consumers and playing conditions. TEN X YOU is built on Tendulkar\u2019s decades [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1429],"tags":[],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ob-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar Launches TEN X YOU to Boost India\u2019s Sports Culture - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar Launches TEN X YOU to Boost India\u2019s Sports Culture\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India\u2019s rapidly growing fitness and activewear market. The brand, developed under SRT10 Athleisure, offers a range of footwear, apparel, and accessories designed specifically for Indian consumers and playing conditions. TEN X YOU is built on Tendulkar\u2019s decades [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T05:53:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T05:54:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/1760159409316_FotoJet-2025-10-11T103958.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar Launches TEN X YOU to Boost India\u2019s Sports Culture\",\"datePublished\":\"2026-03-30T05:53:50+00:00\",\"dateModified\":\"2026-03-30T05:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\\\/\"},\"wordCount\":157,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/1760159409316_FotoJet-2025-10-11T103958.jpeg\",\"articleSection\":[\"News\",\"OB News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-to-boost-indias-sports-culture\\\/\",\"name\":\"Sachin Tendulkar Launches TEN X YOU to Boost India\u2019s Sports Culture - 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