{"id":860,"date":"2026-03-30T11:15:27","date_gmt":"2026-03-30T05:45:27","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=860"},"modified":"2026-03-30T11:15:50","modified_gmt":"2026-03-30T05:45:50","slug":"sachin-tendulkar-begins-new-innings-with-ten-x-you-launch","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\/","title":{"rendered":"Sachin Tendulkar Begins New Innings with TEN X YOU Launch"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has stepped into a new phase of his career with the launch of his sportswear and athleisure brand TEN X YOU. The move marks his entry into India\u2019s rapidly growing fitness and apparel market, where he aims to combine his legacy in cricket with a purpose-driven business initiative focused on sports and wellness.<\/p>\n\n\n\n<p>The brand brings together performance, comfort, and accessibility, offering a range of footwear and apparel designed for both athletes and everyday users. Built on Tendulkar\u2019s decades of experience, TEN X YOU focuses on practical design tailored for Indian conditions, making sportswear more usable and inclusive for a wider audience.<\/p>\n\n\n\n<p>Beyond business, the initiative reflects Tendulkar\u2019s broader vision of encouraging people to adopt an active lifestyle. He has emphasised the need for India to evolve from a sports-loving nation into a sports-playing one, inspiring individuals \u2013 especially the youth \u2013 to actively participate in sports and prioritise fitness in their daily lives.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.msn.com\/en-in\/sports\/cricket\/sachin-tendulkar-begins-new-innings-with-launch-of-sportswear-brand-ten-x-you\/ar-AA1Oi0ua\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has stepped into a new phase of his career with the launch of his sportswear and athleisure brand TEN X YOU. The move marks his entry into India\u2019s rapidly growing fitness and apparel market, where he aims to combine his legacy in cricket with a purpose-driven business initiative focused on sports [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1428,1388],"tags":[],"class_list":["post-860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-msn-india","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar Begins New Innings with TEN X YOU Launch - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar Begins New Innings with TEN X YOU Launch\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has stepped into a new phase of his career with the launch of his sportswear and athleisure brand TEN X YOU. The move marks his entry into India\u2019s rapidly growing fitness and apparel market, where he aims to combine his legacy in cricket with a purpose-driven business initiative focused on sports [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T05:45:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T05:45:50+00:00\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar Begins New Innings with TEN X YOU Launch\",\"datePublished\":\"2026-03-30T05:45:27+00:00\",\"dateModified\":\"2026-03-30T05:45:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\\\/\"},\"wordCount\":174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Sachin_Tendulkar_1760091565269_1760091565495-edited-scaled.avif\",\"articleSection\":[\"MSN India\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-begins-new-innings-with-ten-x-you-launch\\\/\",\"name\":\"Sachin Tendulkar Begins New Innings with TEN X YOU Launch - 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