{"id":838,"date":"2026-03-30T10:54:34","date_gmt":"2026-03-30T05:24:34","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=838"},"modified":"2026-03-30T10:55:02","modified_gmt":"2026-03-30T05:25:02","slug":"sachin-tendulkars-ten-x-you-makes-official-debut-in-india-2","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-makes-official-debut-in-india-2\/","title":{"rendered":"Sachin Tendulkar\u2019s TEN X YOU Makes Official Debut in India"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has officially launched his sportswear and athleisure brand TEN X YOU under SRT10 Athleisure Pvt. Ltd., marking his entry into India\u2019s growing fitness and sportswear market. The brand, co-founded with Karthik Gurumurthy and Karan Arora, aims to promote sports and encourage greater participation, especially among the younger generation.<\/p>\n\n\n\n<p>Built on Tendulkar\u2019s 24 years of on-field experience, TEN X YOU focuses on delivering products that combine thoughtful design, global standards, and high comfort. The brand is tailored specifically for Indian conditions, including body types and playing environments, ensuring it caters to both professional athletes and everyday users.<\/p>\n\n\n\n<p>Beyond being a commercial venture, the initiative reflects Tendulkar\u2019s broader vision of improving fitness levels in India. He emphasised the need for the country to move from being a sports-loving nation to a sports-playing one, encouraging people to actively engage in sports and lead healthier lifestyles.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.news9live.com\/sports\/https:\/\/www.tribuneindia.com\/news\/sports\/sportswear-brand-sachin-tendulkars-ten-x-you-makes-its-official-debut\/cricket-news\/sachin-tendulkar-begins-new-innings-with-launch-of-sportswear-brand-ten-x-you-2896398\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has officially launched his sportswear and athleisure brand TEN X YOU under SRT10 Athleisure Pvt. Ltd., marking his entry into India\u2019s growing fitness and sportswear market. The brand, co-founded with Karthik Gurumurthy and Karan Arora, aims to promote sports and encourage greater participation, especially among the younger generation. Built on Tendulkar\u2019s [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1424],"tags":[],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-the-tribune"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar\u2019s TEN X YOU Makes Official Debut in India - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-makes-official-debut-in-india-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar\u2019s TEN X YOU Makes Official Debut in India\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has officially launched his sportswear and athleisure brand TEN X YOU under SRT10 Athleisure Pvt. Ltd., marking his entry into India\u2019s growing fitness and sportswear market. The brand, co-founded with Karthik Gurumurthy and Karan Arora, aims to promote sports and encourage greater participation, especially among the younger generation. 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