{"id":797,"date":"2026-03-28T11:11:37","date_gmt":"2026-03-28T05:41:37","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=797"},"modified":"2026-03-28T11:11:52","modified_gmt":"2026-03-28T05:41:52","slug":"sachin-tendulkar-begins-new-innings-with-ten-x-you","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-begins-new-innings-with-ten-x-you\/","title":{"rendered":"Sachin Tendulkar Begins New Innings with TEN X YOU"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU in Mumbai, marking a new phase in his journey beyond cricket. As co-founder and \u201cChief Inspiration Officer&#8221;, Tendulkar aims to build a brand that combines performance, purpose, and accessibility, targeting both athletes and everyday fitness enthusiasts.<\/p>\n\n\n\n<p>The brand primarily focuses on sports footwear, especially cricket shoes, along with a broader range of apparel and accessories. Tendulkar revealed that the idea behind TEN X YOU was influenced by his own experiences, including dealing with a serious foot injury during his playing days, which highlighted the importance of proper sports gear.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1280\" style=\"aspect-ratio: 720 \/ 1280;\" width=\"720\" autoplay controls muted src=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Video-717.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p>Beyond business, the initiative reflects Tendulkar\u2019s larger vision of transforming India from a sports-loving nation into a sports-playing one. He emphasised that sports should be accessible to everyone, not just professionals, and encouraged people to actively participate in physical activities to build a fitter and healthier society. <\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.livemint.com\/sports\/cricket-news\/sachin-tendulkar-starts-new-innings-with-ten-x-you-heres-all-you-need-to-know-11760090569260.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU in Mumbai, marking a new phase in his journey beyond cricket. As co-founder and \u201cChief Inspiration Officer&#8221;, Tendulkar aims to build a brand that combines performance, purpose, and accessibility, targeting both athletes and everyday fitness enthusiasts. The brand primarily focuses on [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1415,1388],"tags":[],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mint","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar Begins New Innings with TEN X YOU - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-begins-new-innings-with-ten-x-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar Begins New Innings with TEN X YOU\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU in Mumbai, marking a new phase in his journey beyond cricket. As co-founder and \u201cChief Inspiration Officer&#8221;, Tendulkar aims to build a brand that combines performance, purpose, and accessibility, targeting both athletes and everyday fitness enthusiasts. 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