{"id":788,"date":"2026-03-28T10:45:35","date_gmt":"2026-03-28T05:15:35","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=788"},"modified":"2026-03-28T10:49:33","modified_gmt":"2026-03-28T05:19:33","slug":"sachin-tendulkars-ten-x-you-eyes-global-expansion","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-eyes-global-expansion\/","title":{"rendered":"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion"},"content":{"rendered":"\n

Cricket legend Sachin Tendulkar\u2019s athleisure venture SRT10 Athleisure, which operates under the brand TEN X YOU, is planning to expand into international markets after establishing a strong presence in India. The company is backed by investors like Peak XV and Whiteboard Capital and aims to scale its operations beyond domestic boundaries.<\/p>\n\n\n\n

Co-founded by Tendulkar along with Karthik Gurumurthy and Karan Arora, the brand focuses on delivering performance-driven sportswear and athleisure products. The expansion strategy reflects the company\u2019s ambition to position TEN X YOU as a competitive global player in the sportswear industry, leveraging Tendulkar\u2019s strong brand value and growing demand for fitness-orientated products.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The company has set a target of building a \u20b9100 – \u20b9150 crore business within the next two to three years. With increasing fitness awareness and a rising sports culture, TEN X YOU aims to tap into both domestic and international markets, reinforcing its vision of promoting an active lifestyle while scaling into a global brand<\/p>\n\n\n\n

Read the full article here\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cricket legend Sachin Tendulkar\u2019s athleisure venture SRT10 Athleisure, which operates under the brand TEN X YOU, is planning to expand into international markets after establishing a strong presence in India. The company is backed by investors like Peak XV and Whiteboard Capital and aims to scale its operations beyond domestic boundaries. Co-founded by Tendulkar along […]<\/p>\n","protected":false},"author":275029654,"featured_media":789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1414],"tags":[],"class_list":["post-788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-the-economic-times"],"yoast_head":"\nSachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-eyes-global-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar\u2019s athleisure venture SRT10 Athleisure, which operates under the brand TEN X YOU, is planning to expand into international markets after establishing a strong presence in India. The company is backed by investors like Peak XV and Whiteboard Capital and aims to scale its operations beyond domestic boundaries. Co-founded by Tendulkar along […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkars-ten-x-you-eyes-global-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-28T05:15:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-28T05:19:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-28-104045.png\" \/>\n\t<meta property=\"og:image:width\" content=\"598\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion\",\"datePublished\":\"2026-03-28T05:15:35+00:00\",\"dateModified\":\"2026-03-28T05:19:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion\\\/\"},\"wordCount\":174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Screenshot-2026-03-28-104045.png\",\"articleSection\":[\"News\",\"The Economic Times\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkars-ten-x-you-eyes-global-expansion\\\/\",\"name\":\"Sachin Tendulkar\u2019s TEN X YOU Eyes Global Expansion - 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