{"id":672,"date":"2026-03-25T23:29:32","date_gmt":"2026-03-25T17:59:32","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=672"},"modified":"2026-03-25T23:31:21","modified_gmt":"2026-03-25T18:01:21","slug":"sachin-tendulkar-launches-ten-x-you-enters-indias-growing-sportswear-market","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-enters-indias-growing-sportswear-market\/","title":{"rendered":"Sachin Tendulkar Launches TEN X YOU. Enters India\u2019s Growing Sportswear Market"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has officially stepped into the business world with the launch of his sportswear and athleisure brand, TEN X YOU. Marking his entry into India\u2019s rapidly expanding activewear market, the brand introduces a range of performance-driven footwear and apparel, initially focused on cricket. With fitness awareness on the rise, the move aligns with the increasing demand for quality sportswear among both athletes and everyday consumers.<\/p>\n\n\n\n<p>Co-founded with Karthik Gurumurthy and Karan Arora, TEN X YOU is designed to blend performance, comfort, and accessibility. Tendulkar has emphasised that the brand is deeply rooted in his personal experience as a professional cricketer, aiming to address gaps in existing sports gear. Beyond catering to athletes, the brand also targets the wider population, encouraging people of all age groups to embrace fitness and integrate sports into their daily routines.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Operating on a direct-to-consumer model, TEN X YOU currently offers products such as cricket shoes, t-shirts, and other sportswear essentials, with plans to expand into multiple sports categories in the future. More than just a commercial venture, the initiative reflects Tendulkar\u2019s broader vision of transforming India into a sports-playing nation, inspiring individuals to move beyond spectating and actively participate in sports and physical activities.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.newsbytesapp.com\/news\/business\/sachin-tendulkar-launches-ten-x-you-his-sportswear-athleisure-brand\/story\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has officially stepped into the business world with the launch of his sportswear and athleisure brand, TEN X YOU. Marking his entry into India\u2019s rapidly expanding activewear market, the brand introduces a range of performance-driven footwear and apparel, initially focused on cricket. With fitness awareness on the rise, the move aligns [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1405],"tags":[],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-bytes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar Launches TEN X YOU. Enters India\u2019s Growing Sportswear Market - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-enters-indias-growing-sportswear-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar Launches TEN X YOU. Enters India\u2019s Growing Sportswear Market\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has officially stepped into the business world with the launch of his sportswear and athleisure brand, TEN X YOU. Marking his entry into India\u2019s rapidly expanding activewear market, the brand introduces a range of performance-driven footwear and apparel, initially focused on cricket. With fitness awareness on the rise, the move aligns [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-enters-indias-growing-sportswear-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T17:59:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T18:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-25-231639.png\" \/>\n\t<meta property=\"og:image:width\" content=\"898\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-enters-indias-growing-sportswear-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-launches-ten-x-you-enters-indias-growing-sportswear-market\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar Launches TEN X YOU. 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