{"id":594,"date":"2026-03-25T10:39:06","date_gmt":"2026-03-25T05:09:06","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=594"},"modified":"2026-03-25T10:46:40","modified_gmt":"2026-03-25T05:16:40","slug":"sachin-tendulkar-launches-ten-x-you-to-inspire-a-sporting-india","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-inspire-a-sporting-india\/","title":{"rendered":"Sachin Tendulkar Aims to Turn India into a Sports-Playing Nation"},"content":{"rendered":"\n<p>Cricket legend Sachin Tendulkar has unveiled his new sports brand, TEN X YOU, with a powerful vision to transform India from a sports-loving nation into a sports-playing one. The initiative is not just about products but about encouraging a cultural shift where people actively participate in sports and prioritise fitness in their daily lives.<\/p>\n\n\n\n<p>The brand\u2019s first offering includes specially designed cricket shoes, developed over 18 months using Tendulkar\u2019s personal experience and deep understanding of the game. By addressing gaps in existing sports gear, TEN X YOU aims to deliver practical, high-quality products that cater not only to professional athletes but also to everyday sports enthusiasts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"My wish is to transform India from sports loving to sports playing nation: Sachin Tendulkar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iYuKFcJMl84?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>At its core, TEN X YOU promotes inclusivity and an active lifestyle for all. With the tagline \u201cNever Stop Playing&#8221;, Tendulkar emphasises the importance of staying fit, healthy, and engaged in physical activities. Through this initiative, he hopes to inspire a fitter, more energetic generation that embraces sports as a way of life.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cricket legend Sachin Tendulkar has unveiled his new sports brand, TEN X YOU, with a powerful vision to transform India from a sports-loving nation into a sports-playing one. The initiative is not just about products but about encouraging a cultural shift where people actively participate in sports and prioritise fitness in their daily lives. The [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1399],"tags":[],"class_list":["post-594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-pti-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar Aims to Turn India into a Sports-Playing Nation - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-launches-ten-x-you-to-inspire-a-sporting-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar Aims to Turn India into a Sports-Playing Nation\" \/>\n<meta property=\"og:description\" content=\"Cricket legend Sachin Tendulkar has unveiled his new sports brand, TEN X YOU, with a powerful vision to transform India from a sports-loving nation into a sports-playing one. The initiative is not just about products but about encouraging a cultural shift where people actively participate in sports and prioritise fitness in their daily lives. 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