{"id":590,"date":"2026-03-24T21:56:16","date_gmt":"2026-03-24T16:26:16","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=590"},"modified":"2026-03-24T21:56:29","modified_gmt":"2026-03-24T16:26:29","slug":"sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\/","title":{"rendered":"Sachin Tendulkar unveils TEN x YOU to promote an active lifestyle."},"content":{"rendered":"\n<p>Sachin Tendulkar has launched his sportswear and athleisure brand <strong>TEN x YOU<\/strong>, marking his entry into the fast-growing fitness and apparel market. The brand is built on his decades of cricketing experience and aims to deliver performance-driven products tailored for Indian consumers.<\/p>\n\n\n\n<p>The initiative goes beyond business, as Tendulkar emphasised the need to make India a more active and healthier nation. He highlighted that while India loves sports, participation levels are still low, and the brand seeks to bridge this gap by encouraging people to play and stay fit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/7ceadb81d2e3f985cb0357d00f7f4959.jpeg\" alt=\"\" class=\"wp-image-592\" srcset=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/7ceadb81d2e3f985cb0357d00f7f4959.jpeg 800w, https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/7ceadb81d2e3f985cb0357d00f7f4959-300x169.jpeg 300w, https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/7ceadb81d2e3f985cb0357d00f7f4959-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>TEN x YOU focuses on combining comfort, design, and functionality, with products specifically suited for Indian conditions, including body types and playing environments. The brand reflects Tendulkar\u2019s vision of continuing to contribute to Indian sports even after retirement.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.thehindu.com\/business\/sachin-tendulkar-unveils-his-sportswear-brand-ten-x-you\/article70148986.ece\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU, marking his entry into the fast-growing fitness and apparel market. The brand is built on his decades of cricketing experience and aims to deliver performance-driven products tailored for Indian consumers. The initiative goes beyond business, as Tendulkar emphasised the need to make India [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1398],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-the-hindu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar unveils TEN x YOU to promote an active lifestyle. - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar unveils TEN x YOU to promote an active lifestyle.\" \/>\n<meta property=\"og:description\" content=\"Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU, marking his entry into the fast-growing fitness and apparel market. The brand is built on his decades of cricketing experience and aims to deliver performance-driven products tailored for Indian consumers. The initiative goes beyond business, as Tendulkar emphasised the need to make India [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T16:26:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T16:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/20251010166L-e1774369456615.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar unveils TEN x YOU to promote an active lifestyle.\",\"datePublished\":\"2026-03-24T16:26:16+00:00\",\"dateModified\":\"2026-03-24T16:26:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\\\/\"},\"wordCount\":144,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/20251010166L-e1774369456615.jpg\",\"articleSection\":[\"News\",\"The Hindu\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-ten-x-you-to-promote-an-active-lifestyle\\\/\",\"name\":\"Sachin Tendulkar unveils TEN x YOU to promote an active lifestyle. - 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