{"id":586,"date":"2026-03-24T21:42:42","date_gmt":"2026-03-24T16:12:42","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=586"},"modified":"2026-03-24T21:44:11","modified_gmt":"2026-03-24T16:14:11","slug":"sachin-tendulkar-unveils-the-ten-x-you-sports-brand","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\/","title":{"rendered":"Sachin Tendulkar unveils the TEN x YOU sports brand."},"content":{"rendered":"\n<p>Sachin Tendulkar has launched his sportswear and athleisure brand <strong>TEN x YOU<\/strong> at a grand event in Mumbai, marking his transition into the business side of sports. The brand offers products like sports shoes, T-shirts, and athletic wear, designed using his extensive cricketing experience.<\/p>\n\n\n\n<p>The vision behind TEN x YOU is to inspire a shift in India\u2014from being a \u201csport-loving\u201d nation to a \u201csport-playing\u201d one. Tendulkar emphasised that the brand is for everyone, not just professional athletes, aiming to make quality sportswear accessible and encourage daily fitness and participation in sports.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"839\" src=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182756-1-edited.png\" alt=\"\" class=\"wp-image-582\" style=\"width:450px;height:auto\" srcset=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182756-1-edited.png 584w, https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182756-1-edited-209x300.png 209w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n\n\n<p>The products were developed over nearly 18 months and are based on gaps Tendulkar personally experienced during his career, especially in areas like footwear and comfort. The brand reflects his long-term goal of promoting fitness, performance, and a stronger sports culture across the country.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/english.dainikjagranmpcg.com\/sports\/sachin-tendulkar-unveils-his-sports-brand-%E2%80%98ten-x-you%E2%80%99\/article-6274\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU at a grand event in Mumbai, marking his transition into the business side of sports. The brand offers products like sports shoes, T-shirts, and athletic wear, designed using his extensive cricketing experience. The vision behind TEN x YOU is to inspire a shift [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1397,1388],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dainik-jagran","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sachin Tendulkar unveils the TEN x YOU sports brand. - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar unveils the TEN x YOU sports brand.\" \/>\n<meta property=\"og:description\" content=\"Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU at a grand event in Mumbai, marking his transition into the business side of sports. The brand offers products like sports shoes, T-shirts, and athletic wear, designed using his extensive cricketing experience. The vision behind TEN x YOU is to inspire a shift [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T16:12:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T16:14:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-214347.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1499\" \/>\n\t<meta property=\"og:image:height\" content=\"823\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"Sachin Tendulkar unveils the TEN x YOU sports brand.\",\"datePublished\":\"2026-03-24T16:12:42+00:00\",\"dateModified\":\"2026-03-24T16:14:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\\\/\"},\"wordCount\":149,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Screenshot-2026-03-24-214347.png\",\"articleSection\":[\"Dainik Jagran\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/sachin-tendulkar-unveils-the-ten-x-you-sports-brand\\\/\",\"name\":\"Sachin Tendulkar unveils the TEN x YOU sports brand. - 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