{"id":570,"date":"2026-03-24T21:18:03","date_gmt":"2026-03-24T15:48:03","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=570"},"modified":"2026-03-24T21:26:59","modified_gmt":"2026-03-24T15:56:59","slug":"sachin-tendulkar-begins-a-new-innings-with-ten-x-you","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-begins-a-new-innings-with-ten-x-you\/","title":{"rendered":"Sachin Tendulkar begins a new innings with TEN x YOU"},"content":{"rendered":"\n

Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU<\/strong> in Mumbai, marking his transition from cricket legend to entrepreneur. The brand, co-founded with industry partners, offers products like sportswear, shoes, and accessories, with \u201cTen\u201d inspired by his iconic jersey number. (News9live<\/a>)<\/p>\n\n\n\n

The brand is aimed at young athletes and fitness enthusiasts, with a strong focus on promoting an active lifestyle. Tendulkar emphasised his vision of turning India from a \u201csport-loving\u201d nation into a \u201csport-playing\u201d one, encouraging people at every level\u2014from streets to stadiums\u2014to participate in sports. (News9live<\/a>)<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n


TEN x YOU follows a direct-to-consumer approach and designs products specifically for Indian conditions, including body types and climate. The brand plans to expand through collaborations, retail stores, and international markets, while initially focusing on the Indian audience. (News9live<\/a>)<\/p>\n\n\n\n

Read the full article here\u2026<\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU in Mumbai, marking his transition from cricket legend to entrepreneur. The brand, co-founded with industry partners, offers products like sportswear, shoes, and accessories, with \u201cTen\u201d inspired by his iconic jersey number. (News9live) The brand is aimed at young athletes and fitness enthusiasts, with […]<\/p>\n","protected":false},"author":275029654,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1394],"tags":[],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news9live"],"yoast_head":"\nSachin Tendulkar begins a new innings with TEN x YOU - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/sachin-tendulkar-begins-a-new-innings-with-ten-x-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sachin Tendulkar begins a new innings with TEN x YOU\" \/>\n<meta property=\"og:description\" content=\"Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU in Mumbai, marking his transition from cricket legend to entrepreneur. 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