{"id":564,"date":"2026-03-24T21:10:41","date_gmt":"2026-03-24T15:40:41","guid":{"rendered":"https:\/\/tenxyou.com\/blogs\/?p=564"},"modified":"2026-03-25T13:48:32","modified_gmt":"2026-03-25T08:18:32","slug":"the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory","status":"publish","type":"post","link":"https:\/\/tenxyou.com\/blogs\/news\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\/","title":{"rendered":"The cricket icon debuts in India\u2019s sportswear market with athlete-focused footwear and apparel."},"content":{"rendered":"\n<p>Sachin Tendulkar has launched his sportswear and athleisure brand <strong>TEN x YOU<\/strong>, marking his shift from cricket to entrepreneurship. The brand offers footwear, apparel, and cricket gear, built using his years of on-field experience to meet the needs of Indian athletes. (<a href=\"https:\/\/indianretailer.com\/news\/sachin-tendulkar-forays-athleisure-new-brand-10xu?utm_source=chatgpt.com\">Indian Retailer<\/a>)<\/p>\n\n\n\n<p>The vision behind TEN x YOU goes beyond business, focusing on encouraging an active lifestyle in India. Tendulkar aims to bridge the gap between people who love sports and those who actually play, promoting daily movement and fitness as a habit. (<a href=\"https:\/\/retail.economictimes.indiatimes.com\/news\/industry\/never-stop-playing-inside-sachin-tendulkars-purpose-driven-playbook-behind-tenxyou\/126502069?utm_source=chatgpt.com\">ETRetail.com<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182948-1-1024x527.png\" alt=\"\" class=\"wp-image-566\" style=\"aspect-ratio:1.9439411702014282;width:629px;height:auto\" srcset=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182948-1-1024x527.png 1024w, https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182948-1-300x154.png 300w, https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182948-1-768x395.png 768w, https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-182948-1.png 1283w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The brand follows a direct-to-consumer model and plans to expand with offline stores and collaborations. It will initially focus on cricket and later move into other sports categories, with long-term ambitions to grow both in India and internationally. (<a href=\"https:\/\/startupstorymedia.com\/sachin-tendulkar-launches-sportswear-and-athleisure-brand-ten-x-you\/?utm_source=chatgpt.com\">startupstorymedia.com<\/a>)<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/startupstorymedia.com\/sachin-tendulkar-launches-sportswear-and-athleisure-brand-ten-x-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here\u2026<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU, marking his shift from cricket to entrepreneurship. The brand offers footwear, apparel, and cricket gear, built using his years of on-field experience to meet the needs of Indian athletes. (Indian Retailer) The vision behind TEN x YOU goes beyond business, focusing on encouraging [&hellip;]<\/p>\n","protected":false},"author":275029654,"featured_media":565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1388,1393],"tags":[],"class_list":["post-564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-startupstory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The cricket icon debuts in India\u2019s sportswear market with athlete-focused footwear and apparel. - Ten x You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenxyou.com\/blogs\/news\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The cricket icon debuts in India\u2019s sportswear market with athlete-focused footwear and apparel.\" \/>\n<meta property=\"og:description\" content=\"Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU, marking his shift from cricket to entrepreneurship. The brand offers footwear, apparel, and cricket gear, built using his years of on-field experience to meet the needs of Indian athletes. (Indian Retailer) The vision behind TEN x YOU goes beyond business, focusing on encouraging [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tenxyou.com\/blogs\/news\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\/\" \/>\n<meta property=\"og:site_name\" content=\"Ten x You\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T15:40:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T08:18:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tenxyou.com\/blogs\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-24-210823.png\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vinayakbhushan246\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vinayakbhushan246\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\\\/\"},\"author\":{\"name\":\"vinayakbhushan246\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#\\\/schema\\\/person\\\/20048d6a78a53815988ef4acd6479d40\"},\"headline\":\"The cricket icon debuts in India\u2019s sportswear market with athlete-focused footwear and apparel.\",\"datePublished\":\"2026-03-24T15:40:41+00:00\",\"dateModified\":\"2026-03-25T08:18:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\\\/\"},\"wordCount\":145,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Screenshot-2026-03-24-210823.png\",\"articleSection\":[\"News\",\"StartupStory\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\\\/\",\"url\":\"https:\\\/\\\/tenxyou.com\\\/blogs\\\/news\\\/the-cricket-legend-enters-the-indian-sportswear-market-with-a-range-of-performance-footwear-and-apparel-designed-for-athletes-and-fitness-enthusiasts-startupstory\\\/\",\"name\":\"The cricket icon debuts in India\u2019s sportswear market with athlete-focused footwear and apparel. - 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