Ten x You, the sports and athleisure brand co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, has achieved an annual recurring revenue (ARR) of ₹50 crore within just eight months of launch. The company has rapidly expanded its presence across sports footwear, apparel, cricket, running, walking, and recovery products, serving customers through a growing omnichannel network. Backed by Peak XV Partners and Whiteboard Capital, the brand credits its growth to product innovation, strong customer adoption, and a focus on delivering high-quality sportswear designed for Indian consumers.
Looking ahead, Ten x You aims to grow its business by 2.5x by December 2026 by expanding into new categories such as fitness footwear and open footwear, strengthening its retail footprint, and launching its first Exclusive Brand Outlet (EBO) by the end of the year. The company also plans to deepen its presence in both domestic and international markets while continuing to build a comprehensive sportswear ecosystem tailored to athletes and fitness enthusiasts
