Sachin Tendulkar Launches TEN X YOU | Full Video
Cricket legend Sachin Tendulkar has officially unveiled his sportswear and athleisure brand TEN X YOU, marking a significant step in his journey beyond cricket. Through this initiative, Tendulkar aims to bring performance-driven sportswear to a wider audience while promoting a culture of fitness and active living across India.
Speaking at the launch, Tendulkar emphasized the need for India to evolve from being a sports-loving nation to a sports-playing one. He highlighted that while millions of Indians passionately follow sports, there is a growing need to actively participate in physical activities to build a fitter and healthier generation.
The brand, developed over several months, reflects Tendulkar’s decades of on-field experience. With a focus on comfort, performance, and accessibility, TEN X YOU is designed not only for professional athletes but also for everyday users. The initiative carries a strong message encouraging people to stay active and adopt the philosophy of “never stop playing,” reinforcing the importance of sports in daily life