Cricket legend Sachin Tendulkar, along with his wife Anjali Tendulkar and daughter Sara Tendulkar, officially launched his sportswear brand TEN X YOU at a grand event in Mumbai. The launch marked not just the debut of a new brand but also a larger initiative aimed at promoting a more active and fitness-driven lifestyle in India.
TEN X YOU is positioned as a performance-driven sportswear and activewear brand that combines comfort, accessibility, and purpose. Designed specifically for Indian consumers, the product range includes footwear, apparel, and accessories tailored to local conditions, body types, and everyday usability.
Beyond business, the brand carries a strong vision – to transform India from a sports-loving nation into a sports-playing one. Tendulkar emphasised that sports should become a part of daily life, encouraging people of all ages to stay active, improve fitness, and build a stronger sporting culture across the country.