Cricket legend Sachin Tendulkar has launched his sportswear and athleisure brand TEN X YOU, marking his entry into India’s growing activewear segment. The brand offers a range of cricket-focused footwear, apparel, and accessories, combining performance with everyday comfort to cater to both athletes and fitness enthusiasts.
Built on Tendulkar’s decades of experience, the brand emphasises practical design tailored to Indian conditions, including climate, body types, and playing environments. The products are developed with a focus on durability, comfort, and performance, ensuring they meet the needs of both professional players and recreational users.
Beyond business, TEN X YOU reflects Tendulkar’s broader vision of promoting an active lifestyle in India. He aims to inspire people to move from being mere spectators to active participants in sports, encouraging a healthier and more fitness-driven culture across the country.