Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU in Mumbai, marking his transition from cricket legend to entrepreneur. The brand, co-founded with industry partners, offers products like sportswear, shoes, and accessories, with “Ten” inspired by his iconic jersey number. (News9live)
The brand is aimed at young athletes and fitness enthusiasts, with a strong focus on promoting an active lifestyle. Tendulkar emphasised his vision of turning India from a “sport-loving” nation into a “sport-playing” one, encouraging people at every level—from streets to stadiums—to participate in sports. (News9live)
TEN x YOU follows a direct-to-consumer approach and designs products specifically for Indian conditions, including body types and climate. The brand plans to expand through collaborations, retail stores, and international markets, while initially focusing on the Indian audience. (News9live)