Sachin Tendulkar has launched his sportswear and athleisure brand TEN x YOU, marking his shift from cricket to entrepreneurship. The brand offers footwear, apparel, and cricket gear, built using his years of on-field experience to meet the needs of Indian athletes. (Indian Retailer)
The vision behind TEN x YOU goes beyond business, focusing on encouraging an active lifestyle in India. Tendulkar aims to bridge the gap between people who love sports and those who actually play, promoting daily movement and fitness as a habit. (ETRetail.com)
The brand follows a direct-to-consumer model and plans to expand with offline stores and collaborations. It will initially focus on cricket and later move into other sports categories, with long-term ambitions to grow both in India and internationally. (startupstorymedia.com)