The Ambassador Program also seeks to build a community of passionate athletes who can motivate others to embrace fitness and active lifestyles. By partnering with local sporting communities and investing in grassroots talent, Ten x You aims to create long-term impact beyond its products. The initiative reflects the brand’s broader mission of promoting inclusivity, accessibility, and everyday participation in sports while strengthening its connection with aspiring athletes across India.
Ten x You, Sachin Tendulkar’s sportswear and athleisure brand, has launched its Ambassador Program in Jammu to encourage greater participation in sports and help transform India from a sports-loving nation into a sports-playing nation. The initiative aims to identify and support 50 talented athletes from Jammu & Kashmir by providing them with sports apparel, footwear, mentorship, and opportunities to develop their athletic potential. Sachin Tendulkar emphasized that the program is designed to inspire young athletes and make quality sports gear more accessible, fostering a stronger sporting culture across the region.
The Ambassador Program also seeks to build a community of passionate athletes who can motivate others to embrace fitness and active lifestyles. By partnering with local sporting communities and investing in grassroots talent, Ten x You aims to create long-term impact beyond its products. The initiative reflects the brand’s broader mission of promoting inclusivity, accessibility, and everyday participation in sports while strengthening its connection with aspiring athletes across India.
