Ten x You has achieved an annual recurring revenue (ARR) of ₹50 crore (approximately US$5.29 million) within just eight months of launching its operations, reflecting strong early momentum in India’s sportswear and athleisure market. The brand offers products across footwear, apparel, cricket, court sports, running, walking, and recovery, and attributes its rapid growth to expanding product offerings, increasing consumer adoption, and a diversified omnichannel strategy spanning D2C, marketplaces, and retail partners.
Looking ahead, the company aims to grow 2.5x by December 2026 through portfolio expansion, channel diversification, and deeper market penetration. Ten x You plans to launch new categories such as fitness footwear and open footwear, establish its first Exclusive Brand Outlet (EBO), and expand across major retail and distribution channels by the third quarter of FY27. The brand is also focused on strengthening its presence in international markets while continuing to build products tailored to the needs of Indian consumers.
