Ten x You, a homegrown sports and athleisure brand, has achieved an annual recurring revenue (ARR) of approximately ₹50 crore within just eight months of launch and is targeting 2.5x growth by December 2026. The brand has built a strong presence across footwear, apparel, cricket, running, and other sports categories, serving over 50,000 customers through its D2C platform, marketplaces, and offline retail. Between February and May 2026, it recorded over 200% growth in customer traction, with a 15% repeat purchase rate on its D2C platform, highlighting growing consumer trust and loyalty.
Looking ahead, Ten x You plans to expand into fitness footwear and open footwear, strengthen its omnichannel presence, and launch its first Exclusive Brand Outlet (EBO) by the end of 2026. The company is leveraging global design and manufacturing expertise while tailoring products to Indian consumers’ needs, such as comfort, wider foot profiles, and local climate conditions. In addition to expanding across India’s retail network, the brand has also started serving international markets, including the United States, the United Kingdom, and South Asia, supporting its ambition to become a leading Indian sportswear brand.
